Kentico CMS and EMS - Version 6 delivers results

Kentico CMS has recently released Version 6 which is a long awaited release for the FM dev team.

There are a lot of enhancements in V6 and we are currently rolling them out for new sites that we have running on the platform.

One of the major new features for V6 is Kentico EMS (Enterprise Marketing Solution) which brings together all of the facets of website marketing into a full featured CMS environment.  

The problem a lot of our larger clients face is ensuring that they have a single customer record across all of the facets of their website, campaigns and eCommerce activities.  And that this view of their website customer records all of the activity that the user does on the site, like logging in, purchase, updating their profile and entering competitions.  This has in the past meant costly and complex integration with overly CRM products that are great for traditional CRM but when it comes to complex relationships with consumers on the web does not do a great job.

The Kentico EMS allows all activities and campaigns to be recorded, tracked and personalised per consumer in a fully integrated environment, no more tools for newsletters, CRM and analytics, it is all in one!  See more about the features here.

One feature of the EMS platform that we are particularly excited about is the ability to do AB and multi-variant testing of individual pages.  This means that a CMS administrator can easily set up several versions of a page and deliver it to separate groups of users to test the effectiveness of messaging, design and copy, this is a very very powerful tool to ensure that your pages are always optimised for your audience.

Apart from the new features in V6, Kentico CMS for ASP.NET is a full-featured Web content management system providing a complete set of features for building web sites, intranets, extranets, on-line stores and community sites on the Microsoft ASP.NET platform.  It is used by over 7000 websites in 84 countries.

Contact us for a demo of how EMS can streamline your online marketing.