Social Bunny Tips, Edition #3
1/09/2011 by Reece Witters
Organise your social in one tidy dashboard - what a hoot!
For this edition of Social Bunny, I felt it was time to put
the spotlight on a web based program that I / we (Federation Media) use on a
regular basis to manage our many social media accounts that require us to reach
our audience at any time or day of the week.
Introducing, HootSuite. You’ve probably heard of it, but
those of you who haven’t have probably wondered if there’s a program out there
that does, well, exactly what HootSuite does.
Hit me with the
skinny I hear you say, HootSuite in a nutshell please…
"HootSuite comes into its own and really shines for online brand management where multiple social accounts are being cared for on an on-going basis"
·
Scheduled
social media updates - optimise delivery by choosing the best time and date
to reach your audience, e.g. guilt-free Friday arvo golfing while your social
presence soldiers on
·
Spread
messages – throw a blanket over your social accounts and publish single
updates to multiple social platforms with a click of the mouse; free up enough
time to pop the jug on and fine tune those vital foosball skills
·
Monitor mentions
- one tidy and organised place where you can see and hear your ears burning
·
Team
collaboration - share and share alike, manage multiple contributors and
share data and access without sharing passwords. Fair play
·
Sorry,
out of the office – not a problem, with HootSuite mobile apps for iPhone,
Android, Blackberry and more, you can organise your social arena while at that
important ‘meeting’ at the Cock & Bull
It’s fair to say HootSuite comes into its own and really
shines for online brand management where multiple social accounts are being
cared for on an on-going basis.
With the ability to manage all of the major social
platforms such as Facebook, Twitter (it’s also a Twitter client), LinkedIn,
Foursquare, MySpace, and WordPress; HootSuite ticks all the social boxes that
brands and companies are managing in lil ol’ EnZed. Check.
By no means is HootSuite a fancy new tool, it was
launched back in ’08 and has been gathering momentum ever since. And now with
the ever growing brand presence in Facebook, perhaps this is a timely heads-up
to jump on board to save yourself time and organise your busy social calendar.
Those of you already up with the play, here are two new features
HootSuite have rolled out just this week that you may not be aware of:
·
Photo attachments to posts – sounds simple, but
it’s a well overdue and fantastic addition
·
Geo-targeting functionality, e.g. You can target
a Facebook update to certain countries or cities, pretty nifty stuff indeed
Registration is required, but you can score a free
account that lets you have five social profiles, or upgrade to the pro version
for $6US a month for unlimited social profiles and a few other bells and
whistles.
I hope this edition of Social Bunny went someway to
making your world of social a happier one.
Thank me later, it’s been a hoot.
Reece Lightning