FM Blog

  • Federation Media Blog

    You, us, and UX

    29/11/2011 by Laura Wilson

    There has been much ado about User Experience (UX) in the digital space lately, and rightly so, it’s extremely important in what we do. Perhaps most important. The classic story of modernist design theory - form follows function – certainly applies....

  • Federation Media Blog

    At Tui the User Experience is King

    30/01/2011 by Richard Wright

    I have just returned from the Super 15 rugby game between the Hurricanes and the Cheifs. I am in Palmy killing time before flying back to Auckland and reflecting on a great day and nursing a bit of a sore head.  As the great Colin Meads said at...