Job Name: Tui Website Rebuild
Client Name: Tui
Agency: Saatchi & Saatchi
URL: www.tui.co.nz

Federation Media worked with Saatchi and Saatchi Interactive (DGS) to streamline the architecture of the site to modernise the website to make it more reflective of the brand modernisation and changes in technology (more “Modal Windows”, Ajax etc) to make the user experience smooth and seamless. Oh … and also the lofty goal of promoting the Miss Tui competition – a popular draw card for Tuians everywhere.

The result has been pretty awesome; a two-fold increase in daily sign-ups and a doubling of traffic in 6 months.