The team takes an active and personal interest in our success, which makes them an integral part of our website. As the web reinvents itself every 6-12 months, Federation have been skilled at staying on top of these changes and keeping our site up-to-date with technology.
Marilynn McLachlan
Mums On Top
Job Name: MOT Social Network
Client Name: Mums On Top
Agency: Sutton Young
URL: www.mumsontop.co.nz
We started working with Mums On Top in 2005 with the development of their first website - the relationship has evolved and grown through two subsequent sites and most recently into a kick ass Social Network specifically for Mums. The latest site is a smart blend of a full featured content managed website and rich social network functionality courtesy of the Ning platform.
With the evolution of the "Digital Mum" and the growing influence of social networks on purchasing decisions, the Mums On Top network is in the sweet spot of social network marketing.
This project for us was the first end to end development of a Social Network, and we have loved watching it evolve into the highly successful and valuable resource that it is today.